Leading the way in
consumer electronics in the Baltics

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01 Introduction

From small domestic appliances to state of the art IOT devices. Let’s unlock the full potential of your business together.

02 Who We Are

About us

Founded in 1992, Sandman Group has grown to become the largest wholesale distributor of consumer electronics in Estonia. We are among the leading wholesale and distribution companies in the Baltics with a customer base that covers a wide range of businesses.

By working closely with distributors, retail chains, manufacturers and independent resellers, we are committed to offering a vast selection of business opportunities on the Estonian, Latvian and Lithuanian markets for partners of any size.

The experience that we have gained from working with the leading brands from around the world has kept us on an ongoing mission that is based on trust, highly motivated specialists and continuous innovation.


Unique customers


2022 Net sales (€)


Total sales documents

03 Why choose us?

The whole picture

Sandman Group is a one stop shop for the partners. Whether you represent an established international brand or are looking to just enter the market, rest assured that with almost 30 years of experience, Sandman Group has the know-how and tools to deliver strong results on time.

04 Testimonials

We’ve been in business and growing together with Sandman for more than 10 years. It’s been a great pleasure to develop the Estonian and Latvian gaming business from zero to hero.

Antero Paljakka
Commercial Director

Sandman has been the official distributor of our brands in the Baltics for several years. It is a pleasure to have such a business partner as our sales have increased significantly.

Marek Magnowski
Baltic Countries Manager

04 A selection of our partners and retailers

06 Get In Touch

Contact us

Interested in purchasing goods or becoming an authorized vendor? We are continuously seeking for new and interesting business opportunities so please get in touch with us and let’s talk about your ideas in greater detail.

Address : Laki põik 6, 12919 Tallinn, Estonia

VAT : EE100222814

Reg no. : 10040727